Furthering its quest to provide IT that just works, managed security services provider Advantage is drawing attention to its appointment as an AWS Channel Partner Private Offer partner through distributor NEXTGEN. The agreement makes available various software solutions through the AWS Marketplace platform, enhancing Advantage’s ability to deliver value-added solutions to its clients.
Advantage Executive Director Brad Pearpoint says the company has long sought to deliver frictionless access to essential technology and services. “This is a further step towards optimisation, not only easing access through the popular AWS Marketplace, but also combining purchases to unlock volume discounts.”
The AWS Channel Partner Private Offer (CPPO) program enables AWS partners like Advantage to offer customised, discounted private offers through the AWS Marketplace, explains NEXTGEN ANZ Strategic Partnerships & Alliances VP Lynne Jeffery. “Of course, Advantage already procures SentinelOne via our platforms, so the alignment with AWS represents a consolidation and simplification of the route to market.”
For organisations with committed spend agreements, where predetermined annual spend is committed to AWS in exchange for volume-based discounts, failure to meet targets results in financial penalties.
Through CPPO, Advantage now bundles its specialized services, such as SentinelOne endpoint protection and Netskope secure access service edge (SASE) solutions, into these private offers.
Purchases count toward the customer’s AWS committed spend, with the resulting higher cumulative totals combining to avoid penalties while accessing premium security tools at competitive rates.
This partnership builds on the established collaboration Advantage enjoys with AWS and aligns with the recent launch of the AWS Asia Pacific (Auckland) Region. It positions Advantage to expand its portfolio beyond current offerings, with plans to integrate additional vendor solutions into the Marketplace.
Pearpoint says deepening ties with AWS reinforces the company’s role as a versatile partner meeting client requirements for secure hybrid environments combining public cloud, private cloud, and on-premises infrastructure. “Routes to market matter. The more efficiently technology moves from vendor to end customer, with the value-added activities along the way, the better. Ultimately, efficiency translates into improved cost management, and that means greater access to emerging solutions from the same budgets.”
Jeffery is pleased to see Advantage unlocking new customer opportunities through the AWS Marketplace. “Backed by NEXTGEN’s strategic partnership with AWS and underpinned by our role to manage transactions for our ISVs on the AWS Marketplace, we’re proud to support Advantage in accelerating growth, uncovering new opportunities, and amplifying their Marketplace presence to deliver consistent value for customers,” she concludes.
