A quote from one of our Partners got us thinking…
“The cybersecurity space is crowded with companies, offerings and angles – and sometimes all you get peddled is fear to grab your attention. Amidst all the noise it can be difficult to filter out the chaff, so having a cyber partner with a concerted focus on security who is also the right size and fit for us gives us confidence.”
— Matthew Dodd, Group Manager IT Operations, Sealord
Why Fit, Not Fear, Should Guide Your Cybersecurity Partnership
The cybersecurity industry is more crowded than ever- especially in managed services. endless vendors, countless products, and new buzzwords appearing faster than you can say “zero trust.” Businesses are left facing so many options that choosing the right one becomes nearly impossible.
And amid this crowded landscape, something troubling has taken hold: fear-based selling.
As Dodd aptly said, “sometimes all you get peddled is fear to grab your attention.”
It’s true: some companies still lead with fear to drive urgency. Scare-first marketing. It grabs attention, sure, but often at the cost of trust. And when every vendor is claiming to have the answer, how do you know who’s genuinely here to help?
This is the heart of the issue.
It’s not about finding the loudest voice. It’s about finding the right fit.
A provider who makes things clear, keeps it real, and backs it up through actions – not slogans.
Let’s be honest: for many businesses, engaging with large cybersecurity vendors can feel like entering a machine. You’re pushed to a portal. Shuffled between roles. Upsold at every turn. The human element begins to disappear, and sometimes you are left with a cold transactional experience.
That’s why Dodd’s quote resonates so deeply:
“Having a cyber partner with a concerted focus on security who is also the right size and fit for us gives us confidence.”
That fit matters.
It means working with people who see you. Who spend the time to understand your business needs. Who work in partnership to improve, evolve and deliver sustainable and meaningful outcomes.
That’s our approach the team at Advantage take.
We’re big enough to deliver, small enough to care. Our clients—across New Zealand, Australia, and the Pacific—choose us because we offer more than managed services. We offer real relationships, real expertise, and real results.
So, if you’re tired of vendor overwhelm, tired of feeling small, and tired of fear-based selling—maybe it’s time for something better.
